I’m dedicated to crafting and delivering exceptional experiences that resonate with customers, users, and employees at every stage of their journey and across all touchpoints.

I specialise in harmonising business objectives with user-centric design, transforming insights into impactful strategies that drive meaningful interactions.

My goal is to ensure every engagement not only elevates the user experience but also propels businesses towards realising their vision with clarity and purpose.

With more than five years of experience as a User Experience & Visual Designer, I have led numerous projects from the initial discovery phase through to final delivery, ensuring seamless execution at every stage.

My expertise spans crafting responsive websites and apps guided by North Star concepts, leveraging user research, interviews, wireframes, prototypes, usability testing, and QA testing to deliver user-centric solutions that drive results.

I have collaborated with a diverse range of clients and industries, including: FinTech, Banking and Finance, Healthcare, Insurance (Corporate & Personal), Professional Sports, Retail, Travel, Agriculture, Energy, Mining, and Education.

Delivering tailored insights and innovative design solution with a proven track record to each sector.

At university I studied BA (Hons), Industrial and Product Design. This academic foundation instilled a deep appreciation for designing with users' needs at the forefront, emphasising the seamless interplay between form, function, and experience.

I discovered a profound interest in how technology transforms interactions and experiences, sparking a passion for the digital realm. This fascination ultimately steered my career toward user experience design and strategy where I could merge my background in physical product design with the dynamic opportunities of the digital landscape.

Today, I specialise in crafting intuitive, impactful experiences that resonate with users and drive meaningful engagement.