Arcus
Arcus Infrastructure Partners invests in and manages European infrastructure assets, providing long-term capital for sustainable development.
We were brought in to create a new bold brand proposition, website and design system. To achieve this we had to rethink the typical discovery, define, design, and development process (Double Diamond) to help better service the client’s requirements.
Bold Moves, Bright Futures
Our focus was a deep dive and exploration scoping out what their competitors were doing in the space. Looking inside and out of the category to craft a standout proposition backed by a bold brand.
With strategy, and a focus on a new and simplified Information Architecture (IA). We designed and tested low-fidelity concepts early, creating fast mockups in collaboration with the client to better showcase their offering.
With a lack of high-fidelity wireframes, we worked closely and partnered with the UI team to bring the new vision to life.
Striking brand, confident colours, and a sharp strategic edge, we set the stage for a whole new user experience.
